Meet Jools Lebron...AKA the Reason You've Used the Word 'Demure' 50,134 times this Week.

A new TikTok trend has entered the chat...

Jools Lebron went viral this week with an explanation on how to be ‘demure’ at the workplace.

Since then, the trend has spread all over every social media platform.

So if you’ve been hearing this word all week long and wondering where it came from - here you go!!

I still don’t understand what this is fully about, but that’s a me problem.