Chipotle is launching a beauty product? Yep.

Why, though....

Young business lady in glasses posing eating burrito on the busy street. Young busy woman in the black suit and stylish eyeglasses looks into the camera and laughs joyfully. She bites of piece of burrito wrapped in the foil. Busy downtown street is on the background. (Mykola Romanovskyy/Getty Images)

July 30, 2024 at 11:27 am EDT

Chipotle is expanding it’s product line from burritos and bowls to....beauty?

The chain is releasing a “burrito-proof” lip stain that should with-stand even the biggest and messiest of burritos. Chipotle partnered with with Wonderskin for the creation of the product and promises to keep the colorful pigment for up to 10 hours.

And the color? Of course it’s a lovely avocado tone, perfect for pairing with chips & queso.

The ‘Lipotle Wonder Blading Peel and Reveal Lip Stain Kit’ sells for $29 and will be available with free shipping on wonderskin.com starting Tuesday, July 30 at noon ET. In honor of National Avocado Day on Wednesday, July 31, Chipotle will also offer free guac all day, as a topping or a side with promo code AVO2024 on the Chipotle app.